Reimaging a Brand for a New Generation of Consumers


San Miguel Corporation (San Miguel) was founded in 1890 and is one of the Philippines' most diversified conglomerates, with a workforce of over 15,000 generating close to three percent of the country's gross national product. The company is perhaps best known for San Miguel Beer, its flagship product, which is among the top ten beer brands in the world. While brewing is in its heritage, San Miguel's successful brand development has allowed it to diversify to produce a wide range of popular beverage and food products which have catered to customers for over a century. The company is also involved in other industries such as energy, mining and telecommunications.

Reaching for the Sky

Blue Skies Holdings Limited, Ghana

Founded in 1998, Blue Skies Holdings Limited (Blue Skies) is a company based in the Republic of Ghana (Ghana) and the United Kingdom (UK) that exports freshly cut fruit to supermarkets in Europe, and also produces and sells 100% natural fruit juice in Europe and Ghana. All of Blue Skies' products are harvested, cut and packed in the country of origin, which is in line with the company's founding philosophy of Joint Effort Enterprise (JEE). JEE is a model for sustainable business that builds on adding value to its products at the source and promotes diversity and a culture of respect between the company, its staff, farmers, and partners.

Providing Affordable Traditional Medicine


The role of traditional medicine has played an important part in Myanmar's history. Although the use of modern medicine has dramatically increased, it is not easily accessible for much of the population due to prohibitively high costs and limited availability, especially in rural areas. Even when it is readily available, many people are reluctant to use it because of cultural differences and concerns of side effects. Traditional medicine has been used for generations and is more affordable and easily obtainable - even in rural areas - therefore it continues to be widely used and plays a significant role in health care in Myanmar.

Protecting Tradition and Revitalizing a National Brand

Gobi Corporation, Mongolia

Light, soft, and warm, cashmere (extremely fine goat hair) is one of the most expensive and luxurious textiles in the world. In the international cashmere industry, Mongolia may not be the most well-known to end consumers. However, at an average fineness of only 14.5 microns (one-millionth of a meter; a fineness of up to 19 microns qualifies as cashmere), the country offers some of the world's finest available cashmere.

Protecting a Solution to an Unmet Need

Faveo, United Kingdom

After purchasing a beautiful backless dress for a black-tie ball event in 2004, Dr. Joanne Morgan, then a scientist for the National Health Service (NHS) of the United Kingdom (UK), found herself in a predicament that affects nearly fifty percent of women. Dr. Morgan wanted to wear her new dress, but soon realized that she did not have a comfortable, strapless bra that could be worn with it. Going to the store did not help, as she found that what she needed was not just absent from her wardrobe, but it was absent from the entire fashion industry. Lingerie manufacturers were simply not making strapless bras in sizes D and above, and Dr. Morgan realized that millions of women all around the world were being subjected to a limited wardrobe as a result. Drawing on her experience as a scientist, Dr. Morgan decided to find a solution to the problem and develop a product that would provide strapless support for women with larger bra sizes.

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