This week, a large number of Chinese companies have filed applications at the Beijing trademark office for ‘Ivanka’, the name of the eldest daughter of US President Donald Trump, from alcohol products to wallpaper. This comes just one week after the trademark for ‘Trump’ was won back from China by Donald Trump himself.

At least 65 applications have been made for the trademark, according to the Beijing Trademark Office.

Among them, a Beijing-based company that provides weight loss services filed 10 applications to use “Ivanka” on products ranging from cosmetics to nutritional supplements, according to information released on the website of the Trademark Office of the State Administration for Industry & Commerce.

Another relatively recent application was filed by Fujian Yingjie Commodity Company to use Ivanka for its brand of sanitary napkins a week after Trump won the US presidential election.

Although it is not yet clear whether or not the applications will be approved, China’s laws and regulations permit businesses to use foreign names or the Chinese translations of such names as trademarks, leading to many transnational disputes and controversies.

Ivanka Trump’s popularity has risen in China since she visited the Chinese embassy in Washington during the lunar New Year, hence the sudden influx of applications using her name in the country.

In addition to her English name, about 40 Chinese companies have used the Chinese characters of her name in their company registrations, according to the National Enterprise Credit Information Publicity System – an online resource that provides free information about companies to the public. Most of these companies are involved in cosmetics, clothing and underwear.